Medi8tor Playlist

Sunday, March 24, 2013

Public Figures, Parents, and Responsibilities.



Hello and Welcome back to Medi8tor!


Medi8tor is a blog dedicated to exploring and understanding fame and fame management. Through various post we have explored the toll that being a public figure can have on an artists’ personal life, as well as positive and negative examples of success and failure in fame management on the entertainment industry. Today’s post will be an introspective look on the roles and responsibilities of artists, as well as societal accountability regarding these roles. Recently I have been reading articles in the Entertainment section of the NBC News popular website The Grio.

Picture: http://bit.ly/14naYDD


The website has many interesting articles in Entertainment about film, fashion, music, and a fair share of celebrity gossip. However, the articles that caught my attention were a series entitled: Hip Hop’s cultural impact on Black America. The five part series chronicles and explores the affects both good, but mostly bad on how Hip Hop has affected America’s black youth. The contributing writers bring up the topics of: misogyny, gangsta rap, hyper sexuality, glorification of drugs and violence, disrespect for elders, and the striking observation that although Hip Hop has evolved sonically-lyrically the genre is all but dumb downed with the exception of a few rappers. All of these issues are set against the backdrop of what Hip Hop used to be: a subversive, rebellious youth culture phenomenon birthed out of the trials and desire for self expression from Blacks and Latinos in the late 70’s-80s. The series also asks many questions about what can be done to change or rectify the situation. Does the responsibility lie with the artist to change their self-expression? Does the responsibility lie with the recording executives to stop signing and promoting artist with unsavory lifestyles and lyrics? Does the responsibility lie with on the parents to become more active in their kids lives, policing their children’s musical selections? Does the responsibility lie with the lawmakers who should put stricter laws or penalties on radio stations who promote violent music? Or do we all have a responsibility with our buying power as consumers to stop supporting this music altogether? Or should we all take the time to educate a young person in our own lives, to give them a balanced perspective on life outside of the media? My vote is for all of the above.

The primary problem amongst our society as I see it, is lack of personal responsibility. Whenever issues about entertainment, celebrity, and youth culture collide everyone almost immediately starts to blame someone else. Artists often say that they are merely expressing themselves in their music, and that parents that have a problem with that expression, should police their kids’ music consumption taking a more active role in their kids’ lives. On the other side of the spectrum parents, who are more often stressed and overworked rather than neglectful, feel that artists should be more mindful of the fact that they have young fans who look up to them as role models, and should remember their responsibility as public figures. Here at Medi8tor we feel that both viewpoints are correct.

According to a study entitled: Major trends affecting families in the new millennium-Western Europe and North America, the world has changed drastically in the last decade due to the fast pace evolution of modernization in society. This evolution has slowly but surely eroded the family structure, often leaving children to their own devices. While their parents strive to provide by putting in long hours at work, school, or both to provide and sustain a better life for their family. Also within the last decade celebrity culture has reached enormous heights in popular culture, and because of the absence of authority and parental guidance in the home, young children will look for it in the next best thing- their favorite celebrity. Children are highly affected by popular culture and both artist and parents should be mindful of that fact, and work together to protect and educate the next generation.

Therefore as artists, let’s try to be more mindful that many consumers are young and impressionable. And although we are not their parents, through societal changes and by being public figures due to our profession we are inherently role models. No one is asking you to sacrifice your freedom of expression, but as an individual who has been given a gift and a platform (no matter how great or how small) understand that people are watching you. Whether you like it or not you have an obligation to lead, because your words and actions impact someone’s life.

Until next time,

Stay Aware and Alert.



References:



1) “Hip Hop’s cultural impact on Black America”




2) “Major trends affecting families in the new millennium-Western Europe and North America.”


Sunday, March 10, 2013

Publicity 101.


Hello & Welcome to Medi8tor!

A blog dedicated to the art of fame management, and understanding Entertainment Business. In previous posts we have devoted time to primarily discussing artist in the entertainment industry. But what about the people behind the scenes who make it possible for an artist to manage their creativity, business, and personal lives? Well I’m glad you asked because that is the topic of today’s discussion. But before we get started, please take a minute to watch the following interview with artist manager, Marc Oswald:


I find the wagon wheel theory of artist management to be very interesting, and the role of an artist manager to be vital to the success or failure of an artist career. While an artist is busy creating great art, someone has to manage the business aspects of that artists’ career. A manager ensures that their daily operations run smoothly in order to present their art to the public in a professional manner.

In addition to the artist manager, as stated in the opening video clip, there are countless other spokes or resources that help an artist move their career. A manager oversees many segments of an artists’ career that includes hiring and monitoring someone to disseminate information from an artist to the public. The person responsible for this important job function is known as a publicist.   

Recently I had the opportunity to speak with an incredible publicist based in Los Angeles California, Lauren Tobin, who is the senior executive of Tobin & Associates and manager of Panther PR according to an article in The Los Angeles Sentinel. Lauren works in personal representation and Publicity, and specializes in the television platform. However she is also able to work across many other genres and platforms as well; currently she is representing actors, and a lifestyle cable channel.

http://www.targetmarketnews.com/storyid07250802.htm

As a publicist, Lauren’s primary responsibility is to negotiate a compromise between what a media outlet (television, radio, print, etc.) wants for their program, article or story, and what her clients (musicians, artists, dancers, authors, actors, and their managers) want and need. She also negotiates with the editors or writers for print and production about the topics that can and cannot be covered during an interview. Her goal is to ensure that the purpose for the publicity opportunity meets the expectations for her client as well as the media outlet. Now that we have defined the roles and responsibilities of a publicist I want to end this post with a quick outline. Based on the time that I spent conversing with Ms. Tobin, here are the top 10 elements that I gleaned an artist and artist manager should look for in a good publicist:

1.)  A good publicist should know and work within their niche market.

2.)  A good publicist should be an excellent communicator, and mediator.

3.)  A good publicist should be aggressive, but not a push over.

4.)  A good publicist should be loyal to their client, but not willing to violate their own personal moral code.

5.)  A good publicist should not be a “Yes” Man or a “Yes” Woman. (They should always be honest, and real with an artist and artist manager).

6.)  A good publicist should always warn you about the possible consequences, rather negative or positive, of your actions.

7.)  A good publicist should be flexible.

8.)  A good publicist should know when to walk away from a negotiation.

9.)  A good publicist should always have their clients’ best interest at heart.

10.)               A good publicist is willing to clean up an artists’ mess, even if they advised them not to make that mess in the first place.

That’s all for now. Have a great week.



Resources:

“What Does an Artist Manager Do” Video: http://bit.ly/ZCo4qF

“Lauren Tobin Assumes Leadership Role at Tobin & Associates” Article: http://bit.ly/10sROYa